Rip The Script

Football is the biggest sport in the globe and it is a key entry point to other sports.

Multiple problems, such as wrong strategic decisions, made us far from retail and consumers, resulting in a disconnection with new gen.

Create a universe around our narrative, using the elements that appeared in the film to create multiple stories to connect with consumers and be in the headlines during 12 weeks, using their platforms (IG, TikTok, Pinterest…), a strong strategy to use creators organically and all the athletes and celebrities that were in the film, plus PR and gamification.

It resonated better than we predicted. The influencer network and all the mini-stories we created have been in the headlines since day one. Reaching the highest mark of 1.4B views in 3 days.