About
Areas of expertise
Professional experience
2025
Portland, OR - US
Direct end-to-end digital brand strategy for Nike Football category, defining growth vision, go-to-market plans, and integrated campaigns impacting 4B+ global consumers through Nike’s owned and earned digital channels.
2024
Portland, OR - US
Directed growth and marketing strategy for Nike Men’s across APLA (Asia Pacific & Latin America), a $6.25B region, owning full-funnel demand generation, digital transformation, and brand distinction.
2021
Portland, OR - US
Directed global membership, lifecycle marketing and CRM strategy across Asia-Pacific & Latin America, scaling the program to drive awareness, personalization at scale, acquisition, engagement, retention, and lifetime value across 15+ countries.
2018
Portland, OR - US
Owned end-to-end brand strategy, positioning, and seasonal planning for Nike Running, leading cross-functional teams to deliver impactful storytelling and drive business growth. Led the Direct-to-Consumer communication strategy across global markets.
2016
Sao Paulo, SP - Brazil
Led end-to-end brand management for Knorr across bouillons, seasonings, soups, and meal makers, driving repositioning, portfolio strategy, and integrated campaigns for a $400M+ category.
2012
Sao Paulo, SP - Brazil
Directed global brand repositioning and integrated marketing campaigns for Unilever’s largest brand, partnering with regional and executive leadership, leveraging market insights, and delivering business and equity turnaround across 25+ markets.
2011
Recife, PE - Brazil
Provided support in shaping the World Cup Plan, overseeing a cross functional team to drive brand strength and outstanding engagement with community, soccer teams and influencers;
2011
Maputo - Mozambique
Led the strategic team to conduct multi country research, gathering local consumer insights to develop a comprehensive brand repositioning plan for Standard Bank across 5 countries, resulting in 40% of incremental revenue growth (USD 3B);
2007
Natal, RN - Brazil
Created and led the Strategic department, driving the brand positioning, annual marketing plans and long-term growth strategies for a $10M revenue portfolio. Managed a team of 16 to deliver on communication objectives and financial targets through cross-functional alignment and performance tracking.
2003
Natal, RN - Brazil
Created and led the strategic planning department, which was directly responsible for a revenue growth by 150% in the first year and for the gain of 12 new big clients in 4 years.