Summer in Motion

A lifestyle brand needed to make its summer collection feel like an invitation rather than a product push.

Seasonal campaigns had become predictable. The brief was to create desire without discounting.

Anchored the campaign around three short films with independent directors, then let paid, social, and retail read from the same visual grammar.

12M organic impressions across launch week, 2.4x ROAS on paid, and a 22% lift in DTC first-time buyers.